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Changing workspace trends can breathe life back into high streets

21st September 2021

The Deep Business Centre is ticking all the boxes for people seeking work, rest and play solutions on their doorstep in a post-Covid world.

The Deep Business Centre is ticking all the boxes for people seeking work, rest and play solutions on their doorstep in a post-Covid world.

Freya Cross, Business and Corporate Manager at The Deep, said the rest of Hull city centre is also well-placed to benefit from the trend towards a “live-work location” and a “lifestyle office”.

Freya said: “The message to landlords who feel as though they are lumbered with vacant units is that we can all work together to meet the needs of people who want to work, rest and play without having to travel very far. These were identified before the pandemic struck, and they have been brought into sharper focus during the last 18 months.

“Workspace in town and city centres is not a new concept; it is a growth industry. The challenge is to let people work in places where they want to be as opposed to where they need to be.” Freya, who has worked in the flexible workspace sector for more than 30 years and opened The Deep Business Centre in 2001, is also the Chair of the Flexible Space Association (FlexSA) and led a debate on current trends at the organisation’s recent annual conference in London.

Delegates from across the UK discussed the impact of Covid on the world of work, the implications for the flexible workspace sector and the opportunity to reinvent the high street in Britain’s towns and cities.

Freya said: “Providing the opportunity to work closer to home can bring benefits for people and places. The combination of people wanting to be in certain buildings and locations and requiring particular products and services from their landlords can help bring the high streets of the future to Tier II cities.

“It should be clear to all that Covid has accelerated the decline of the traditional high street, and concern has been voiced that permitted development allowing conversion from retail to residential will aggravate that.

“But people still need somewhere to eat, somewhere to go out in the evening, so not every retail unit is going to turn into apartments, and those shops and restaurants that remain are an essential part of a live-work location and a lifestyle office.

Freya Cross The Deep 005
Freya Cross outside The Deep Business Centre

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