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The pull of polo is driving security firm’s East Yorkshire expansion

16th December 2019

A security company which relocated from Leeds to Beverley because of a passion for polo is heading into its tenth anniversary year with the promise of recruitment and expansion.

By setting up a presence at The Deep Business Centre in addition to the head office in Beverley, Managing Director Matthew Yeo says the aim is to tap into the growing commercial and residential opportunities in the Hull area.

He said: “We’re based in East Yorkshire yet most of our work is across the country, with 60 per cent of orders coming from the London area and a strong client base served by our people in Leeds, Manchester and Birmingham.

“But we’ve watched how Hull has grown since its year as UK City of Culture. There has been more investment and development which is good for our business and expanding to The Deep will raise our profile.”

Matthew and his brothers Alex (Installations Director) and Ollie (Sales Director) took over the company from their father Stuart in March 2010 and operated successfully in Leeds, where major projects included a £1.5-million contract to fit window grilles to homes as part of a crime prevention initiative with West Yorkshire Police.

But as keen polo players the three were lured to Beverley to play at clubs in Tickton and Market Weighton and they took the business with them, investing in more sophisticated products and building a team of seven to look after a client base of household names.

Matthew said: “We’ve moved on a lot from those early days of window bars and our work is much more specialised now. A lot of it is online, which helps us to keep costs down, and our aim in year 10 is to keep growing and maybe recruit one or two more people. We’ll also continue to build our reputation by doing a good job because the big brands we work with only give you one chance.”

Freya Cross, Head of Business and Corporate at The Deep, said: “Security Products UK is another example of a small business which has been operating under the radar to a degree, a bit of a secret in the Hull area but with an impressive client base of big brands all over the country.

“We specialise in giving businesses of all sizes and at all stages of development the support they need so they can concentrate on the day job, and we hope that our profile and our network of contacts will help Matthew and his team build a local client base.”

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